About LNM

The Joint Stock Company "National Lottery of Moldova" was established in 2011 based on Government Decision No. 371/2011, at the proposal of the Ministry of Finance. It is a public entity with legal personality that operates under the provisions of Law No. 1134/1997 on joint-stock companies, Law No. 291/2016 on the organization and operation of gambling, the company's statute, and other regulatory acts.

We are a company that operates in the gambling market, holding the responsibility of ensuring the state monopoly in the Republic of Moldova. Our commitment is to act responsibly and ethically, contributing to the sustainable development of the community and environmental protection while promoting sustainable business practices. We strive to foster the professional and personal growth of our employees by providing training and career advancement opportunities and encouraging an inspiring leadership style. Our goals, vision, and mission reflect not only our commercial objectives but also our social responsibility, transparency, and compliance with regulation.

COMPANY GOAL

To provide a safe, responsible, and innovative gaming experience in a transparent and regulated environment, managing public assets with integrity and building an efficient ecosystem that supports sustainable development and the well-being of society in the Republic of Moldova.

 

  COMPANY VISION

To inspire through the way we transform gambling into a safe and transparent experience, and the management of public assets into a model of responsibility and sustainable development, becoming a benchmark for how a public enterprise can be efficiently run.

 COMPANY MISSION

We are committed to providing players with a safe, responsible, and innovative entertainment experience in a regulated environment, and to demonstrating that a state-owned business can be managed in a modern, high-performing way with real impact on society, through the efficient use of public assets.

 

COMPANY VALUES

Our company continuously pushes the boundaries of how technology, digital infrastructure, and the services we provide can enhance employee experience and contribute to increasing the competitiveness of the national economy on the global stage.

  • Transparency: Ensuring a clear and fair process in gambling operations.
  • Social Responsibility: Promoting responsible gambling behavior and reducing the risks of addiction.
  • Innovation: Developing attractive, safe, and accessible gambling products.
  • Legality: Strict adherence to regulations to strengthen trust in the market.
  • Economic Contribution: Generating revenues that support the national budget and social projects.

STRATEGIC OBJECTIVES

Our company aims to be a reliable, efficient, and transparent commercial structure with an impeccable reputation at the regional-European level, significantly contributing to the national budget while upholding the highest standards of professionalism, ethics, and fairness in customer relations. Our strategic objectives include:

  • Increasing revenues and consolidating our market leadership
  • Ensuring a responsible and safe gaming environment
  • Compliance with and enhancement of regulations
  • Maximizing economic contributions to the state
  • Innovation and digitalization
  • Enhancing customer satisfaction
  • Building a positive and trustworthy public image